Asserting the brand’s 50 year authority in shirting and London style through the ‘Buttoning Up’ brand message. Preparation, ritual and respect were the conceptual trigger for the content narrative subtly conveying the importance of buttoning up.
Film Treatment / Content Activation / Film Editing / Social Content
Photography — Sam Harris
Film Director — Jim Yeomans
Film Treatment / Content Activation / Film Editing /
Social Content
Photography — Sam Harris
Film Director — Jim Yeomans
Film Treatment / Content Activation / Film Editing /
Social Content
Photography — Sam Harris
Film Director — Jim Yeomans
© Jonathan Barnett 2024